With our Marketing Automation Platform (MAP) tracking integrations, you can see how contacts visit your Foleon Docs and how they behave. To track contacts successfully across multiple channels (e.g. your website and Foleon Doc), you need a specific domain setup that allows the right flow of cookies. 🍪
💡We have four MAP tracking integrations: Marketo, HubSpot, Salesforce Pardot, and Eloqua.
In this article
Understanding cookies across domains
Cookies are small pieces of data stored on your computer by websites you visit.
First-party cookies are from the website you're on (www.acme.com), while third-party cookies come from other websites that might have content embedded on the site you're visiting (e.g. a Marketo form on www.acme.com/get-brochure).
As an example, if you have a Marketo form on one of your website's pages (www.acme.com/get-brochure), Marketo places a cookie that might look like this: [mkt-track: A1234] on the root domain — in this case, acme.com.
Marketo uses this cookie to track visitor behavior, personalize content, analyze performance, and facilitate cross-device tracking.
If you want to successfully track a contact across your website and Foleon Docs, you need to ensure the same cookie [mkt-track: A1234] is used.
For that to happen, your website's root domain and the domain on which you host Foleon Docs must be the same. ✅
Recommended setup example
On the webpage www.acme.com/get-brochure, you have a Marketo lead generation form.
💡 In this example, we use Marketo as an example. The same logic applies to our other MAP integrations: HubSpot, Salesforce Pardot, and Eloqua.
A visitor fills in the form on the webpage (www.acme.com/get-brochure) and receives a link to a Foleon Doc on a "Thank you!" page.
Because the Foleon Doc is hosted on the same root domain (content.acme.com/brochures/...) — "acme.com" — the visitor is tracked across channels. The same cookie is used across channels and you'll have a complete overview of the visitor's movements in Marketo.
✅ If you want to track visitors across channels (e.g. website and Foleon Doc), this is the recommended setup.
It's possible that you have a different domain setup that does not enable you to track visitors across multiple channels. We don't recommend the setups below:
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Different root domains + first-party cookies ❌
On the webpage www.acme.com/get-brochure, you have a Marketo lead generation form.
A visitor fills in a Marketo form on a website (www.acme.com/get-brochure) and receives a link to a Foleon Doc on a "thank you!" page.
Because the Foleon Doc is hosted on a different root domain (acme.foleon.com/brochures/...) — "foleon.com" instead of "acme.com" — the visitor is not tracked across channels. Because a new cookie is created once the visitor visits acme.foleon.com/brochures/..., you won't have a complete overview of the visitor's movements in Marketo.
⚠️ If you have this setup, you'll have to add another lead generation form (e.g. Marketo) to your Foleon Doc to capture engagement of your contact.
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Different root domains + third-party cookies ❌
On the webpage www.acme.com/get-brochure, you have a Marketo lead generation form.
A visitor fills in a Marketo form on a website (www.acme.com/get-brochure) and receives a link to a Foleon Doc on a "thank you!" page.
The Foleon Doc is hosted on a different root domain (acme.foleon.com/brochures/...) — "foleon.com" instead of "acme.com". However, since we're working with third-party cookies, that's not necessarily an issue.
In this case, successful tracking across channels depends on whether third-party cookies are allowed by the browser. Since more and more browsers are blocking third-party cookies by default, we don't recommend this setup if you want to track visitors across channels.