Creating compelling Foleon Docs is only half the battle. If your content isn’t distributed for maximum reach, it risks getting lost among the many pieces of content you publish and never truly taking off. That's why we want to emphasize the importance of promoting your content 📢
If your Foleon Doc is for an internal audience, well-planned internal distribution is obvious. That being said, internal comms can be just as essential for externally facing content.
In today's crowded digital realm, your strongest promotion channel might just be your own team 💡
The more people in your organization know about your new Foleon Doc, the higher the chance you can harness their network to spread the word.
That's why the internal promotion of your new Foleon Doc is a no-brainer. There are a few channels you can consider to promote your new Doc within your organization:
Instant messaging 💬
Post a message on the instant messaging platform that your company uses, e.g., Slack, Microsoft Teams, or WebEx. Make sure to include why you've created this Doc.
Intranet or company portal 🕳️
Communicate in a centralized platform for company-wide information. If other employees are given the opportunity to engage with the Doc and ask questions, even better!
Does your communications department have a regular internal newsletter? Ask them to include your new Foleon Doc as one of the topics. Make your team excited by adding personal context about why and how the Doc came together.
Team meeting 🏢
If you can take the stage during a team, department, or company meeting, go for it! Giving a live demo of the Foleon Doc can do wonders for conveying how engaging your new content is.
- Email 📩
Last but not least. Sending a good-old email is still a valuable way of reaching your internal audience. Benefit from reaching multiple recipients simultaneously and getting into the nitty gritty.
💡 Want to increase the chances of your team sharing your new Foleon Doc on platforms such as LinkedIn? Make their lives easy by preparing three different bite-sized posts to copy and paste.
It's up to you to determine which blend of internal communication channels to use. To help you get started, we've created a short message template below that you can adapt to your liking:
🚀 Internal promotion message template 🚀
I'm excited to share our newest piece of content: [Title of your Doc with link] 🥳 [Write a short one-sentence description of your Doc].
- Why did we create this content?
[Describe the problem you're trying to solve and what you want to accomplish with your Foleon Doc].
- Who are we trying to reach?
[Describe your target audience and how you plan to reach them].
- How will it contribute to our business goals?
[Describe why this Foleon Doc contributes to your team's or company's objectives].
- Why did we create this content?
Take your time to navigate through it and share your thoughts and feedback. Want to post this content on [external platform e.g., LinkedIn]? We've written three post templates that you can use.
I want to thank [@ Involved stakeholder(s)] for working together with me on this. I look forward to creating more outstanding content that drives our business results.
PS: We've created this content using Foleon. If you'd like to create something similar, feel free to let me know.
According to the 80/20 rule, you should spend 20% of your time producing content and 80%(!) promoting it. Let that sink in.
Your content’s success, whether you're aiming for brand awareness, lead generation, or employee engagement, depends heavily on your distribution strategy.
That's why we've created a thorough guide that takes you through all of the ways to externally distribute and promote your Foleon Docs to maximize reach.
👉 Learn all about external promotion in our article, 22 tips for distributing your Foleon Doc. 👈
📢 In this Getting Started article, you learned how to promote your Doc. In the fifth and final step of content creation, Optimize, you'll learn how to improve your Doc's performance.