By default, we track a wide range of events in Google Analytics. Events measure different actions carried out by a visitor: for example, how often a Foleon Doc is shared, how many times a video is viewed, or how often an overlay is opened.
⚠️ On July 1, 2023, Google Analytics 4 (GA4) replaced Google’s Universal Analytics (UA). If you still want to analyze historic data, Universal Analytics data and its interface will be accessible until July 1, 2024. If you’re looking for more information about Google Analytics 4 events, learn more here.
In this article
Where to find events and how they’re structured
In Google Analytics, you’ll find events in Analytics at Behaviour Events Overview.
Events consist of 3 dimensions:
-
Event category
-
Event action
-
Event label
An example of a category is videos. The action may be playing, and the label indicates the event’s context (e.g. which video is played, the URL of an outbound click, or which hotspot is opened).
All Foleon events in Google Analytics
When connecting Foleon to Google Analytics, we’ll automatically measure all sorts of additional events, providing you with even more data. We keep everything convenient, requiring no action on your part.
We measure and record the following events:
|
Category |
Action |
Label |
|
Page index |
Click |
[page title] | Close |
|
Navigation bar |
Click |
Next | Previous | Page index logo | Mobile page index |
|
Gesture |
Swipe |
[page title] |
|
Social page |
Click |
[Social platform name] |
|
Social share |
Share |
[Social platform name] |
|
External |
Button | Link | Image | Hotspot |
[Button text] | [Link text] | [Image name] | [Hotspot label] |
|
Internal |
Button | Link | Image | Hotspot |
[Button text] | [Link text] | [Image name] | [Hotspot label] |
|
Overlay |
Open | Close |
[Overlay name] |
|
Scroll |
Down |
25%, 50%, 75%, 100% |
|
Lead Form |
Submit success | Submit invalid | Show | Skip |
[Social platform name] | [Form name] |
|
Form |
Submit success | Submit invalid |
[Form name] |
|
Videos |
Buffering | Playing | Paused | Ended |
[Video ID] |