Our Salesforce Pardot tracking feature lets you see — on Salesforce Pardot contact timelines — whenever contacts visit your Foleon Doc and how they behave.
Tracking individual contacts' interaction in Salesforce Pardot allows you to personalize follow-ups, trigger workflows, measure engagement, employ lead scoring, and better understand the value of your content. In this article, we’ll show you how to set up tracking for Foleon Docs in Salesforce Pardot.
💡 This feature is not included in every plan. If you're interested in using this functionality, please contact our Customer Success Management team.
In this article
What to do in Salesforce Pardot
First, you'll need to get your Salesforce Pardot ID (piAid) and campaign ID (piCid).
Go to Salesforce Pardot and click on the marketing tab in the navigation. Then look for campaigns in the submenu and click on the campaign you want to get the tracking code from.
Once you’ve opened that tab, click the View tracking code button in the top right corner of the screen.
📖 Salesforce Pardot tracks visitors using browser cookies. To learn more, we recommend reading Pardot's documentation on this topic.
Copy the piAId and the piCId from the displayed snippet.
The snippet should look something like this:
<script type="text/javascript">
piAId = 'XXXXX';
piCId = 'XXXXX';
piHostname = 'pi.demo.pardot.com';
(function() {
function async_load(){
var s = document.createElement('script'); s.type = 'text/javascript';
s.src = ('https:' == document.location.protocol ? 'https://pi' : 'http://cdn') + '.pardot.com/pd.js';
var c = document.getElementsByTagName('script')[0]; c.parentNode.insertBefore(s, c);
}
if(window.attachEvent) { window.attachEvent('onload', async_load); }
else { window.addEventListener('load', async_load, false); }
})();
</script>What to do in Foleon
Go to the relevant project in Foleon, open the project settings, and scroll down to Salesforce pardot tracking.
Toggle on Use Salesforce Pardot page tracking, which makes the piAid and piCid fields visible. Paste the piAid and the piCid into these fields and make sure to save your changes.
(Re)publish your content
Once you’ve checked if your Salesforce Pardot tracking is set up correctly, you can (re)publish your Foleon Doc(s) and keep an eye on contact timelines.
⚠️ Do you have multiple live Foleon Docs in your project? You'll need to republish each Foleon Doc to activate the Salesforce Pardot tracking.
How to benefit from Salesforce Pardot tracking
The visitors report displays the captured website sessions of anonymous visitors and identified prospects. This is useful data but doesn't necessarily offer additional insights on top of Foleon Analytics or Google Analytics.
Salesforce Pardot page tracking adds value because it offers you individualized tracking. With these tracking insights, you learn which pages the visitor or prospect has shown interest in — allowing you to adapt your strategy accordingly.
In Salesforce Pardot, you can examine the page view of a specific visitor or prospect. In the activity overview, you'll find the following data:
- Page visit URL
- Page title
- Type (eg. Entry point, Last page viewed)
- Time spent on the page
- Date and time
💡 For more information on this topic, we recommend reading this article from the Drip.
