Our Eloqua tracking feature lets you see — right on Eloqua contact timelines — whenever contacts visit your content and how they behave.
Tracking individual contacts' interaction in Eloqua allows you to personalize follow-ups, trigger workflows, measure engagement, employ lead scoring, and better understand the value of your content. In this article, we’ll show you how to set up tracking for Foleon Docs in Eloqua.
💡 This feature is not included in every plan. If you're interested in using this functionality, please contact our Customer Success Management team.
In this article
What to do in Eloqua
First, you'll need to get your Eloqua Site ID.
In Eloqua, click on the settings tab in the top right of your screen. Once you’ve opened that tab, click on Company defaults in the Display preferences section.
On the company defaults page, look for the Site ID and copy it.
What to do in Foleon
Go to the relevant project in Foleon, open the project settings, and scroll down to Eloqua tracking.
Toggle on Use Eloqua page tracking, which makes the Site ID and Custom tracker subdomain fields visible. Paste the Site ID into the fields and make sure to save your changes.
💡 The custom tracker subdomain field is optional. In this field, you can set a custom tracker domain to enable first-party cookie tracking. Below we will explain in more detail what you need to do to enable first-party cookie tracking with Eloqua.
(Re)publish your content
Once you’ve checked if your Eloqua tracking is set up correctly, you can (re)publish your content and keep an eye on contact timelines.
In the image below, you can see what the contact timeline looks like in Eloqua. For detailed instructions, we recommend reading the Eloqua documentation on Searching and viewing contact records.
💡Eloqua doesn't let you track the contact's time on page.
⚠️ Do you have multiple live Foleon Docs in your project? You'll need to republish each Foleon Doc to activate the Eloqua tracking.
⚠️ You'll only see Foleon page views for contacts that are known in Eloqua. Contacts make themselves known by filling in an Eloqua form on your Foleon Doc or main website (if you use first-party cookie tracking).
You can read more about this process in Eloqua's documentation on third-party cookie tracking.
Setting up first-party cookie tracking
If you’re hosting your Foleon content on a different top-level domain (e.g. www.mycontent.com) you can track the visits. However, the Eloqua script on your main website (www.mycompany.com) might not recognize them, as the domain is different and some browsers block third-party cookies.
To track users across your main site and Foleon Docs, you need to set up first-party cookie tracking.
For this, you need to create a custom tracker domain in Eloqua. You need to host your tracking code on a subdomain of your main domain (e.g. tracking.mycompany.com).=
Then you also need to host your Foleon content on a subdomain of your main domain (e.g. content.mycompany.com).
Here are the steps you need to take to set up Eloqua with first-party cookie tracking:
Log in to My Oracle Support and create a service request.
Work with your IT team to ensure your tracking domain has a CNAME record pointing towards Oracle Eloqua in the following syntax:
The Site ID can be found in Settings, then click Company Defaults in the Display Preferences section.
The tracking domain must be on the same root domain as the Foleon Doc. (e.g. tracking.companyname.com and content.companyname.com)
The tracker domain needs to be configured as a secure microsite in Oracle Eloqua and must have an SSL certificate associated with it.
Enable a custom domain for your Foleon projects. Read our article Hosting on a custom domain for more information.
Enable Eloqua tracking in your Foleon projects:
- Open your project settings
- Scroll to the Eloqua tracking section
- Paste your Eloqua Site ID
- In the Custom tracker domain field, paste your newly configured tracker domain (e.g. tracking.companyname.com)
- Save your project settings
Open your content in the Foleon Editor and (re)publish.
Eloqua tracking and cookies
There are two situations, depending on if you have cookie consent set up:
- When cookie consent has not been set up, Eloqua tracking will work automatically, letting Eloqua track visitors.
- When cookie consent has been set up, Eloqua tracking will only work if the visitor accepts cookies.
To set up your Foleon Docs in compliance with GDPR, you must activate Foleon's cookie consent feature if you use any tracking scripts. Alternatively, you can implement a Consent Management Platform (CMP).