Do you have external links in your content, and do you want to track the traffic from your Foleon Doc to these web pages? The UTM code field will help you out.
💡 Want to learn more about measuring inbound traffic? Check out the article Use UTM Codes to Determine the Origin of Your Traffic.
In this article
What are UTM codes?
A UTM code is a snippet of simple code that you can add to the end of a URL to improve attribution when tracking the performance of campaigns and content.
A very simple UTM code could be:
?utm_source=FoleonThis code creates the following URL:
https://yourwebsite.com/your-page/?utm_source=Foleon
Once a user follows that URL, the UTM code provides your analytics platform with extra information on the source of the visit. This is helpful because analytics platforms like Google Analytics might not always be able to discover the source on its own.
With the help of UTM codes you can enrich the data being tracked for each visit and therefore analyse your campaigns better. You can use any parameter you want, but in general these are the most used ones:
| Parameter | Description | Example |
|
utm_source |
Identifies which site sent the traffic, and is a required parameter. |
utm_source=google |
|
utm_medium |
Identifies what type of link was used, such as cost per click or email. |
utm_medium=cpc |
|
utm_campaign |
Identifies a specific product promotion or strategic campaign. |
utm_campaign=spring_sale |
|
utm_term |
Identifies search terms. |
utm_term=running+shoes |
|
utm_content |
Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads. |
utm_content=logolink or utm_content=textlink |
How to create a UTM code
You can keep the UTM code simple, or expand it with multiple parameters if you have a more advanced campaign. You do not have to create a coded URL manually; this is easily done using the Google URL builder.
Have you created the UTM code and are you ready to track the traffic from your Foleon Doc to external websites? Adding this code to the UTM code field will automatically add the code to every external link in your Foleon Doc.
How to add UTM codes to all your external links at once
You can manually update any link in Foleon to have a UTM code. But if you use a generic UTM code for all your outgoing links, there is a faster way to do it.
In the Foleon Doc Settings, scroll down to the 'Marketing' tab. On the left side, you can see the UTM code field.
UTM codes should always start with a question mark (?). Not doing so might result in external links that are not directing the visitor to the correct web page.
- ❌ utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
- ✅ ?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
Do you have a link in your Foleon Doc that you don't want to apply the generic UTM code to? If you create a link — e.g. from text or from a button — on your page and add a UTM code, it will override the generic UTM code you've set in the Foleon Doc settings.
The difference between inbound and outbound
Tagging the outbound links in your Foleon Doc with UTM codes will help you attribute the traffic generated by your Foleon Doc to the website you are linking to.
For example, when a visitor follows a UTM-tagged link from your Foleon Doc to your main site, you will be able to see that in the analytics platform of your main site.
Do you want to track where the visitors of your Foleon Doc are coming from? In that case, you have to tag each link to your Foleon Doc with the right UTM code, and thus create multiple URLs.
For example, if you want to share the Foleon Doc on Facebook, you could create a separate URL with a custom UTM code. The UTM code, for example:
?utm_source=facebook&utm_medium=social&utm_campaign=launch_product_xwould then be added to the link that you share on Facebook. This would lead to the following URL:
https://magazine.yourfoleondoc.com/welcome/?utm_source=facebook&utm_medium=social&utm_campaign=launch_product_xIn other words, these UTM codes will make sure that you can analyze in your analytics platform from which source your visitors are coming from.
You can find more information about measuring inbound traffic in our article Use UTM Codes to Determine the Origin of Your Traffic.